Guys Night Out
Design/Art Direction, 2025,
Hudson’s Bay.
in 2025, Hudson’s Bay Company was going to launch a campaign around Menswear during the spring/summer campaign. I was tasked with coming up with a look and feel for the campaign as well as proposing some potential ideas for photography for a potential shoot.
One fun thing I had proposed was to give the campaign a new colour palette based on the HBC Sripes, one that reflected a lot of the tones used in Menswear and just felt a little more rich to elevate the campaign.
Unfortunatley Hudson’s Bay closed it’s doors prior to this campaigns launch but below are some of the proposed look and feel with some mock-up photography.
One fun thing I had proposed was to give the campaign a new colour palette based on the HBC Sripes, one that reflected a lot of the tones used in Menswear and just felt a little more rich to elevate the campaign.
Unfortunatley Hudson’s Bay closed it’s doors prior to this campaigns launch but below are some of the proposed look and feel with some mock-up photography.
24–09–2024