Bay Days Spring 2025
Design/Art Direction, 2025,
Hudson’s Bay.
In 2024, I was hired as a full time Art Director/Designer at famous Canadian department store, The Hudson’s Bay Company and my first big campaign was going to be Bay Days Spring 2025.
For those unfamiliar, Bay Days was Hudson’s Bay’s big campaign in the year where they had huge mark downs on items from clothing, shoes, linens and other housewares.
The chosen direction all came form some unlikely inspiration—those ‘Thank you’ bags you get from the convenience stores, only we wanted to flip the colours to match the red of The Bay’s Stripes palette.
My Creative Directors, Vince, Juan and Randy oversaw the campaign’s creation and approved the look and feel as it came to life and I worked very closely with the other designers on the team to make sure we had everything from site components, emails and out-of-home pieces ready for the campaign launch.
Unfortunately in 2025, The Hudson’s Bay Company filed for bankruptcy and this campaign was scrapped in favour for a liquidation sale and I was laid off with the rest of the staff, but I was truly greatful for the experience and being able to work with such great people on such an iconic Canadian campaign.
For those unfamiliar, Bay Days was Hudson’s Bay’s big campaign in the year where they had huge mark downs on items from clothing, shoes, linens and other housewares.
The chosen direction all came form some unlikely inspiration—those ‘Thank you’ bags you get from the convenience stores, only we wanted to flip the colours to match the red of The Bay’s Stripes palette.
My Creative Directors, Vince, Juan and Randy oversaw the campaign’s creation and approved the look and feel as it came to life and I worked very closely with the other designers on the team to make sure we had everything from site components, emails and out-of-home pieces ready for the campaign launch.
Unfortunately in 2025, The Hudson’s Bay Company filed for bankruptcy and this campaign was scrapped in favour for a liquidation sale and I was laid off with the rest of the staff, but I was truly greatful for the experience and being able to work with such great people on such an iconic Canadian campaign.
